In many organizations, research is being asked to create more impact with fewer dedicated researchers, tighter timelines, and pressure to move fast. This talk reframes research as an enterprise capability: not a function that only collects user data, but a decision-making practice that helps teams reduce uncertainty, align around evidence, and turn ideas into durable product and organizational outcomes.
Drawing from real experience as a staff-level researcher working in an innovation & new products team, I’ll share how to make research more strategic by stepping beyond traditional UX framings, acting as an advisor before decisions are made, and rethinking deliverables so insights travel faster through the organization. Attendees will leave with practical ways to connect research to business goals, communicate in language leaders understand, and make evidence a driver of clarity, confidence, and impact.
Marianne Carpentier is a Staff User Researcher on the New Products team at Mozilla. With over a decade of experience in 0→1 discovery and product strategy, she is an expert at navigating high-uncertainty and low-data environments. She now serves as a strategic advisor to founders facing extreme ambiguity, unproven value propositions, and high-stakes decision-making.
Intersection 26 is the leading global event on Enterprise Design.
