Ever considered that enterprises have an ego of their own? What if all those bright, shiny aspirations we express as organizations, communities & countries were distracting us from untangling our collective mess? What if, instead, what we repress is the key to meaningful change?

The Shadow is what Carl Jung, the famous psychologist, defined as the collection of disowned, repressed aspects of personality (good & bad traits). Jung believed that integrating our Shadow is crucial for personal growth & wholeness. I believe it goes way beyond that.

In his book “Innovation as a Science, A Universal Approach”, Miguel Aubouy deconstructs innovation as a process where groundbreaking leaps in art, biology, finance and engineering had one thing in common… all born from key observations of darker, dirtier & unacceptable elements.

Since last November, I’ve personally & professionally applied the Shadow Theory to my enterprise design capabilities; flipping upside down everything I thought I knew.