StratEDGY is a boundary-pushing collaboration between Jean-Sébastien Daigle and Daniel Gona, born from parallel experiments in strategic innovation held separately. Despite working independently, we arrived at strikingly similar conclusions: conventional strategy has hit a wall, and the future belongs to what we’ve come to call “StratEDGY”—an approach to strategy that is actually holistic. For the last year, we’ve dissected, tested, and crossbred multiple strategic models to create something new, but familiar.
This case will explore what strategy truly is, outline the key steps of our approach, and demonstrate how—compared to traditional models—it can generate strategies that empower not just individual teams, but the entire enterprise.
Jean-Sébastien's path from a graphic designer to UX designer to enterprise designer is filled with diverse and enriching experiences. With his skills in workshop facilitation, he helped his client to better understand the situation and choose a path forward. Since 2019, he has been an integral part of the Intersection Group, where he leads the development of workshops for the organization. Jean-Sébastien frequently shares his insights on the essential qualities of a designer in various conferences and mentoring sessions. His expertise in enterprise design and commitment to many design communities are evident in his role as a partner at &friends, a consulting firm in Canada.
Daniel is a design thinker who became educated economist and systemic coach ending up in the world of management consulting. After working in digital communication and ict research, co-founding startups, driving strategy consulting practices and managing new work teams Daniel focusses on activating enterprises to do more with less, moving swiftly from idea to action to secure sustainable growth.
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