StratEDGY is a boundary-pushing collaboration between Jean-Sébastien Daigle and Daniel Gona, born from parallel experiments in strategic innovation held separately. Despite working independently, we arrived at strikingly similar conclusions: conventional strategy has hit a wall, and the future belongs to what we’ve come to call “StratEDGY”—an approach to strategy that is actually holistic. For the last year, we’ve dissected, tested, and crossbred multiple strategic models to create something new, but familiar.

This case will explore what strategy truly is, outline the key steps of our approach, and demonstrate how—compared to traditional models—it can generate strategies that empower not just individual teams, but the entire enterprise.