Join the community
Subscribe to our blog

January 11, 2023

Getting Started with Enterprise Design

Webinar with Milan Guenther and Bard Papegaaij

Milan Guenther

Milan Guenther

Bard Papegaaij

Bard Papegaaij

Getting Started with Enterprise Design

Enterprises are behind many of the systems that run human life on our planet: government, healthcare, finance, big tech, you name it. Can we design them to be more useful for people, and more successful in creating a positive impact?

In this webinar, Milan and Bard talked about Enterprise Design, an emerging practice aiming to do just that. It requires going beyond the typical scope of design for better products or services, and instead focusing on the enterprise itself as both the environment to reshape and our material to design with. Milan and Bard take you to the core ideas of Enterprise Design: an approach for connecting customer-centred product and service development with the architectural changes required to deliver. Combining ingredients of Architectural and Design Thinking with applied Systems Design, Enterprise Design provides a holistic and systemic approach to help you deal with the challenges of innovation and transformation at enterprise scale.

Watch the recording here!

Get the slides as pdf!



Did you like this blog post? Never miss an update when we publish next:

Subscribe to our blog
Enterprise Design Patterns

ENTERPRISE DESIGN PATTERNS

You work very hard, but does it really make a difference?

Capturing a wealth of experience from many sources, four world-class enterprise designers and architects present a collection of 35 immediately applicable solutions to successful enterprise design.

Buy the book

Intersection 23 Conference: September 18-20

9th global conference on Enterprise Design
  • Conference
  • September 18–20, 2023, 09:00-17:00
  • Vienna, Austria
More Details Register

About the authors

Milan Guenther

Milan Guenther

President
Intersection Group
Paris, France

Milan is president of Intersection Group, and a co-founder of the consultancy Enterprise Design Associates and Teamenu, a digital workplace SAAS business. 12 years back, Milan launched a social software startup and designed a patented innovation for commercial flight decks. Today he works with enterprises of all shapes and sizes, to make them deliver, and useful to people. He's been working with enterprises like Google, SAP, Toyota, ThoughtWorks, OECD and the UN. His first book Intersection introduces this Enterprise Design approach, and he is co-organising the Intersection conference series since 2014. He is co-author of the book Enterprise Design Patterns and curator of EDGY, an Open Source tool for co-creating better enterprises, adopted by organisations around the globe.

Bard Papegaaij

Bard Papegaaij

Author
Intersection Group
Putten, The Netherlands

I am a practitioner, coach and writer with a deep compassion for the human condition and a burning desire to help people live better lives, do better work and create a more sustainable and socially connected society in the process. I have a uniquely pragmatic approach to these challenges. I break complex concepts down into simple, compelling and powerful stories, frameworks and models. My keynotes and workshops give people practical tools and ways to take control of their own development. And my very personal style, sprinkled with humour, anecdotes and pearls of wisdom, engage and motivate audiences to see beyond the obvious and the limited, into a future in which anything is possible. Throughout 35+ years of working with organisations all over the planet I have helped individuals and organisations with maturing their awareness and mastery of their individual and collective emotional abilities; creating more inspiring and sustainable approaches to leadership and team development; and taking responsibility for the future evolution of their organisational cultures. I have authored and co-authored books on Machine Translation, Personal Development and Enterprise Design.