Today the EDGY guide arrived – I’ve contributed to it as it’s evolved over the last year or so – and it’s so clear to see, how much, the core team have listened to and embraced everyone’s feedback to develop a “simple, but powerful language everybody can understand and relate to, EDGY enables designers, architects and change makers to co-design a coherent enterprise by identifying the most impactful perspectives and translating between them”

Every page and every model sparks my brain into life as they help to bring together many perspectives to drive better outcomes of the many hours, days and years that many will invest in programmes of change as they transform their organisations for the better.

Today’s reflection on the high-level framework was the ASSET element of the ARCHITECTURE Facet and how many hours, days and potentially years I’ve spent working with solution and enterprise architects on the infrastructure, application and data architecture aspects of design – working out how all of the technical changes will fit together and connect to enable the change to happen.

Architecture review boards are heavily weighted to the asset aspect of the design. Many of the discussions have nodded to PURPOSE, CAPABILITY PRODUCT and TASK and will be somewhat aware of the CONTENT, PROCESS and CHANNEL but aspects of JOURNEY, ORGANISATION, STORY and BRAND are often underrepresented

Now maybe that’s OK. It’s an architecture review board after all…

What I guess EDGY is starting to tease out maybe is the need for some form of evolved governance to one of a DESIGN board – where designers, change makers and architects all sit around the table together and share how all FACETS and ELEMENTS need to hang together and change together to drive better enterprise outcomes.

Maybe the Design Board can be the enterprise layer of governance and the FACET progress their disciplines and their reviews in their own communities but are all coming together via the agile or project-managed approach to get things done.

Any programme needs all aspects of the EDGY model to drive better outcomes. Changemakers, designers and architects design the changes that matter and provide the roadmap for the execution of the change with the broader operational and technical teams.

I’m so excited to see the simplicity of the EDGY model shining a light on Identity, Architecture, Experiences, Organisation, Product and Brand and hope we can all lean in and embrace it – it’s more than asset deployment and management – transformation takes so much more than that.