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#1 Personal Enterprise Vision

Today, I want to present one of my favorite patterns from our book "Enterprise Design Patterns". It explains why it is important to have clarity on your own vision and to relate it to the vision of the enterprise. It helps to focus all your efforts on what's most important for your role as an Enterprise Design coach - helping people create better enterprises!


“Vision without action is just a dream, action without vision just passes the time, and vision with action can change the world.” - Nelson Mandela

You are embarking on a new phase in your work and want to deliver maximum value to the enterprise.


Your future co-creators have expectations about what you will do for them. You run the risk of being asked to do work that does not match your own aspirations, expertise and capabilities. Your co-creators may ask you to serve their agenda against the interests of the enterprise as a whole. You may be asked to do work that doesn’t match what you are capable of. Or you are expected to deliver results you see no value or merit in.


You make sure you are clear about your own personal enterprise vision and clarify how you can contribute to your co-creators’ needs and expectations. You know how you want to use your knowledge and experience to bring value to the enterprise. You have experience in finding the best next development steps for an enterprise. You can clearly articulate what you have to offer and how that helps the enterprise develop further.


You will be able to push back on assignments that are not aligned with your personal enterprise vision. You will serve both your co-creators and you better and more effectively by showing how your personal enterprise vision can be aligned with their needs and demands. This is a win-win for everyone involved. You get much more satisfaction out of your work; they get the best possible value from your efforts and contributions.

Get the book with all the patterns ->here

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Intersection 23

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  • September 18–19, 2023, 09:00-17:00
  • Wien, Austria

About the author

Wolfgang Goebl

Wolfgang Goebl

Intersection Group
Vienna, Austria

Wolfgang Goebl is the founder and President of the Intersection Group, and a lateral thinker and visionary with a passion for challenging state-of-the-practice concepts from new and exciting viewpoints. He’s been working in the field of Enterprise Architecture Management (EAM) in several large companies in Austria for fourteen years now. He is a recognized speaker at various EAM conferences and author of several publications in journals in Germany and Austria.