I (an IT guy) – have worked with UX professionals on many implementation projects. I appreciate their user obsession, reflected in every UX design they want to have implemented by software developers. In stark contrast, however, I’ve seen too many projects where the UX designs were, at best, just good initial input. In those projects, the actual UX design & implementation was done by software developers.

Asking ChatGPT “What criticism is there of UX Design?” leads to some validation of my observations: “The UX discipline neglects other aspects of design, such as technical feasibility, economic profitability or social responsibility. UX focuses mainly on the usage phase of the product or service, without considering the impacts on other phases of the realisation”. Wouldn’t it be lovely to increase the impact of UX by setting up a true co-design process of UX, implementation, and other relevant aspects of realisation in a seamless approach?

In this talk I will cover topics like:

• how to design user experiences as part of a more holistic enterprise design approach
• how to smash down the walls between UX and software architecture to enable a true co-design approach
• how the facet of “experience” should be complemented by “architecture” and “identity” to create better enterprises?