There you have it—the Rosetta Stone.

Just in case: the Rosetta Stone is a large stone inscribed with the same text in three different scripts:

• Hieroglyphic
• Demotic
• Ancient Greek

The text on the stone helped decode and understand the previously mysterious Egyptian hieroglyphs.

If you've been working for a few years, you've likely experienced meetings where people debate for hours, only to realize at the end, 'We were saying the same thing, right?' EDGY functions much like a Rosetta Stone but for different 'dialects.' The Intersections group designs the languages of identity, architecture, and experience as tools for decoding and understanding one another. Here’s a brief description of these three facets:

Identity - The values and beliefs enterprises exhibit through their messages and actions.

Architecture - The structures needed to make an enterprise operate and connect to the ecosystem.

Experience - The impact through interactions the enterprise has on people and their lives.

Start neutral, the «EDGY-fy»

Here’s an example of how EDGY works. Let’s say your enterprise wants to become more sustainable. The desired outcome (Neutral) is: becoming more sustainable. To achieve that outcome, you need to be motivated by something. As humans, we need a sense of purpose (Identity) and an understanding of why we're pursuing this goal. Next, we need to determine what capabilities (Architecture) are necessary to achieve the outcome. Finally, we must understand what tasks (Experience) people want to achieve to achieve that outcome. In other words, if your enterprise wants to become sustainable, you need to determine what motivates it, what you need to create to achieve your desired outcome, and how it impacts people.

Same nature of elements, different lenses. And it is the same for all elements.

The intersection is a consequence

The 3 facets are overlapping to create the venn Diagram. These overlaps create 3 intersections.

• Organisation – A group of people working together.
• Product – What we make, offer and deliver for people's benefit.
• Brand – Our name and what it stands for.

The intersections are the outcomes of the interaction between two facets.

Thus, you must: organize your company based on your identity and architecture;

design your products according to your architecture and the desired experience;

and ensure that your brand is perceived in a way that aligns with your identity through the experience you deliver.

The sum of all parts

At the center is the sum of all parts. If you truly understand one another, bridge these silos, and find balance, only then will your enterprise be greater than the sum of its parts.

EDGY is the language, and the Venn diagram is a map to create a shared understanding, but it’s not enough. In the next article, I will present the 7 structural maps to co-design your projects and businesses.

If you want to learn more, check out Jean-Sébastien's talk at the Intersection 24 conference and his LinkedIn page.