Jump to content
Toggle menu
Join the community

Introduction to the Intersection Toolkit for Enterprise Design

with Annika Klyver, Milan Guenther and Wolfgang Goebl
  • Training
  • November 15–19, 2021,8am - 11am Central European Time
  • Online

Learn how to have impact at scale, by design

"Enterprises need to change their way from fixing their being to intentionally designing their becoming"
— Wolfgang Goebl

"Broken customer relationships, silos and misalignment, disengaged employees, lack of purpose, operations failures, overpromising and underdelivering brands, lack of trust, power play and politics, complicated systems... are symptoms of bad Enterprise Design. In turn, any great product, service or experience relies on an enterprise designed to deliver."
— Milan Guenther

What is Enterprise Design?

Enterprise Design connects customer-centric business, product and service development to the enterprise transformation required to deliver. And no, this is not about running another Design Thinking workshop or learning a huge Enterprise Architecture framework by heart. Instead, this course will teach you how to use a combined design and architecture approach to give shape to enterprises.

Done in a holistic and systemic fashion, Enterprise Design can help you deal with challenges of innovation and transformation. It acts as the glue between Customer Experience and Business Architecture, and enables you and your team to tackle the complexity that makes ambitious endeavours so ambitious – and worthy of applying your collective intelligence and creativity.

Who is this for?

This course is for those that make enterprise change happen.

You might call yourself a Product or Service Designer, Product Owner or Agile Coach, Business or Enterprise Architect, Business Analyst or Solution Architect – the common challenge we all share is to positively impact our organisations by:
- making sense of a complex environment
- identifying and clarifying opportunities and risks
- influencing decisions to improve enterprise identity, experience and architecture
- enabling everyone in the enterprise to better leverage their collective capabilities

What will you learn?
Learning objectives of this course:

1. How to use a combined set of design and architecture tools to scale your practice to the enterprise level, going from strategic challenges to change and outcomes
2. Navigate complex enterprise challenges and co-create potential solutions using the Enterprise Design Facets
3. Identify and apply patterns to adapt your practice, your creations and your behaviour to maximise enterprise impact
4. Use Enterprise Maps to traceability between the Customer Experience Journey, Operational Business Architecture, Processes and Organisation
5. Take away a model and an approach to drive innovation and transformation projects by design in your own or client organisations

Participants will learn how to use a set of tools, patterns, maps, formats and skills across the loop of innovation and transformation by design.


Wolfgang Goebl
Wolfgang Goebl President
Intersection Group

Wolfgang Goebl is the founder and President of the Intersection Group, and a lateral thinker and visionary with a passion for challenging state-of-the-practice concepts from new and exciting viewpoints. He’s been working in the field of Enterprise Architecture Management (EAM) in several large companies in Austria for fourteen years now. He is a recognized speaker at various EAM conferences and author of several publications in journals in Germany and Austria.

Milan Guenther
Milan Guenther President
Intersection Group

Milan Guenther’s work is about design applied to the enterprise level. He is president of the Intersection Group and a co-founder of Enterprise Design Associates. He works with enterprises of all shapes and sizes to bring entrepreneurship to life: designing brands, products and organisations to be useful, and making them actually deliver. His first book Intersection introduces this Enterprise Design approach, and he has been co-organising a conference series of the same name since 2014. Milan is also teaching Enterprise Design at the School of Management of Innovation at Sciences Po Paris.

Annika Klyver
Annika Klyver Core Team
Intersection Group

Annika Klyver’s work is about making transformations in large organisations happen. She has worked with Enterprise and Information Architecture for over 15 years. She has experience from numerous change and architecture programs in several business lines. Her background is in controlling, business development and within project portfolio management. She has also been a highly appreciated teacher in EA since 2011. Annika is a thought leader in Business Architecture, the ways of working, the visualization of business architecture and she is constantly looking for better ways to create great Enterprises. She is a speaker at international conferences. Annika is a Business Designer/Architect at Scania.


Participation fee: € 1 950 per participant

Intersection Group is a registered not for profit association under Austrian law and therefore exempt from Value Added Tax (VAT).

This course includes 18 hours of training sessions delivered remotely using videoconferencing and collaboration tools. The course sessions are scheduled from 8 am to 11.00 CET over all 5 days from November 15 to 19. Each participant will obtain proof of participation.

Example topics (agenda of a similar previous course)

Tuesday, June 8, 2021

  • Understanding enterprises as material to design with and a sphere of influence
    Introduction to Enterprise Design
    Recognizing and dealing with Enterprise Awkwardness
    Working with facets, intersections and elements
    Responding to enterprise challenges
  • Break
  • Using an Enterprise Scan to explore the enterprise ecosystem
    Overview of research and assessment techniques
    Interviews, observation, immersion (qualitative)
    Data analytics and machine learning (quantitative)
    Customer Experience Top Task identification

Wednesday, June 9, 2021

  • Creating enterprise maps and models to understand your context and environment, and collaboratively chart and explore future avenues
    Capturing structure and dynamics in a Milky Way map
    Incorporating Customer Experience tasks and insights
    Mapping an entrepreneurial core idea (Identity)
    Visually telling the story behind your enterprise
  • Break
  • Making the link to the organisational and operational realisation
    Mapping enterprise capabilities (Architecture)
    Exploring processes and value flows
    Information modelling and architecture
    Integrating with established models and practices

Thursday, June 10, 2021

  • Co-creating better future enterprises using facilitated co-creation
    Engaging your community of co-creators
    Planning an Enterprise Design Sprint workshop
    Approaches to enterprise innovation by design
    Uncovering opportunities and prototyping change
  • Break
  • Bridging to implementation with systems design and change portfolios
    Designing a portfolio for investments in change
    Capability based application portfolio design
    Organisation, accountability and agile delivery
    Your Enterprise Design System for change at scale


Watch recorded videos and webinars related to this course

Getting started with Enterprise Design
with Wolfgang Goebl and Milan Guenther

Bridging the Gaps with a Milky Way Enterprise Map
with Annika Klyver and Milan Guenther

Intersection Toolkit Sneak Preview
with Wolfgang Goebl and Milan Guenther

What is Enterprise Design?
by Raj Ramesh with Milan Guenther