1 year ago, I gave a conference titled “From Product Management to Enterprise Design” in which I told the story of how I discovered & applied EDGY to prepare the global launch of a 3D platform. I also confessed how finding it earlier could have changed the “game” for our team, since the service-based identity struggles of our company ultimately killed our product, architecture, experience and brand successes. Since then, I’ve been serial-testing many Enterprise Design prototypes as a consultant; namely for an award-winning Agtech startup expanding into non-profit projects territory. From their initial need to build product management capabilities, this journey led us:
and much more!
From Investment specialist to Product manager to Enterprise designer, Matt's career has always been about generating better ROI... but not just for investors. Mixing 8 years of portfolio management background (MBA, CFA) with 10 years of digital projects experience: you get a unique blend of EDGY colours to build a common language with all stakeholders. From a global rebrand project to Agile transformation to UX community public speaking to SaaS global launch for a 3D studio to hard-learned lessons about enterprise identity, this is actually why he founded STOIX consultancy firm. So that organizations learn to see through multiple lenses to [co]create virtuous circles for any enterprise.
Intersection 24 is the leading global event on Enterprise Design.
