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Behind the Venn: transforming an enterprise at every level

  • Conference Workshop
  • September 19, 2024,13:30-15:00
  • Rome, Italy

Behind the Venn: transforming an enterprise at every level

This is the story of our second year with EDGY. This time, we went full circle(s) with a client. Let’s have a complete look at this epic journey!

&friends supported Startup Montréal in its transformation : to take an organization promoting local startups and create an international-level accelerator with billions of dollars ROI as target, reflecting the vision of Québec’s Ministry of Economic Development, Innovation and Export Trade.

To achieve that, we had to support a radical identity change impacting the Architecture of the whole company. As the clients won’t be the same to achieve the new mission, we also had to investigate and map the Experience we need to create, from task to journey. Yes, the 3 circles had to be changed.

But of course, they had a lot of legacy on capabilities, processes and products that had to be taken care of to keep the team aligned. Baby steps: every week, we carefully planned workshops to bring them to quite a lot of “Aha moments”!


Eric Letarte
Eric Letarte Partner and Facilitator

Eric, with his rich background, has been professionally exploring the digital and innovation strategy landscapes for the past 20 years. Highly skilled at facilitating workshops since 2012, his conviction that the whole is greater than the sum of its parts resonates strongly with his expertise in enterprise design. He works with public or private sectors, from startups to multinationals. While Eric is also passionate about strategic foresight studies, he saves that topic for an expanded version of EDGY. Eric is based in Canada but works worldwide, online or in person.

Jean-Sébastien Daigle
Jean-Sébastien Daigle Founder

Jean-Sébastien's path from a graphic designer to UX designer to enterprise designer is filled with diverse and enriching experiences. With his skills in workshop facilitation, he helped his client to better understand the situation and choose a path forward. Since 2019, he has been an integral part of the Intersection Group, where he leads the development of workshops for the organization. Jean-Sébastien frequently shares his insights on the essential qualities of a designer in various conferences and mentoring sessions. His expertise in enterprise design and commitment to many design communities are evident in his role as a partner at &friends, a consulting firm in Canada.

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Intersection 24 is the leading global event on Enterprise Design.