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EDGY Language Foundations: Enterprise Design Facets and Elements March/April

Online cohort-based course
  • Training
  • March 7 to April 16, 2024,Tuesdays & Wednesdays / 5pm-6:30pm Paris (CET) / 11am-12:30pm New York (EST)
  • Online

Learn Enterprise Design Facets and Elements with EDGY 23

"Enterprises need to change their way from fixing their being to intentionally designing their becoming"
— Wolfgang Goebl, Instructor

"Broken customer trust, silos, disengaged employees, lack of purpose, operations failures, underwhelming brands... these are symptoms of bad Enterprise Design. In turn, any great product, service or experience relies on an enterprise designed to deliver."
— Milan Guenther, Instructor

Make a difference on your enterprise

Taken by over 90 students, this is a popular 6-week-long hands-on interactive course that will equip you with the EDGY skills needed to achieve more impact on the organisations you work with. And no, this is not about running another Design Thinking workshop or learning a huge Enterprise Architecture framework by heart. Instead, this intensive and immersive format will teach you how to use a combined design and architecture approach to give shape to enterprises. Upon completion, you'll obtain a certificate as an EDGY practitioner from Intersection Group.

What is Enterprise Design?

Enterprise Design connects customer-centric business, product and service development to the enterprise transformation required to make things happen at scale.

Done in a holistic and systemic fashion, Enterprise Design can help you deal with challenges of innovation and transformation. It acts as the glue between Customer Experience, your Organisation/Product Design and underlying Business Architecture. Applying Enterprise Design practice to your challenges will enable you and your team to tackle the complexity that makes ambitious endeavours so ambitious – and worthy of applying your collective intelligence and creativity.

EDGY: an Open Source Tool
for Enterprise Design

Does this sound familiar to you? The process architect ignored your well-researched customer journey map. The executive couldn't relate to your strategic product roadmap. The organisation designer failed to see the impact of that messed up application architecture you found. EDGY is here to help: introducing a simple but powerful visual language everybody can understand and relate to, EDGY enables designers, architects and change makers to co-design a coherent enterprise by identifying the most impactful perspectives and translating between them. Well-defined, reusable Enterprise Elements turn a complex enterprise into a set of interconnected parts, ready to be designed, mapped and transformed.

Discover EDGY

What participants say

Maria Campillo
Maria Campillo Senior Director Leadership
BTS USA


“I have not felt so happy in a training and gotten so much out of a model in a while. Love your work, your deep thinking behind it and yet your humility and invitation to collaborator. Both you [Wolfgang] and Milan walk the talk and it is beautiful to experience.”

Eero Hosiaisluoma
Eero Hosiaisluoma Enterprise Designer
Kela Finland


“Excellent course covering Enterprise Design approach and EDGY, with first-class materials (videos and pdfs) and superb lessons by experienced Milan Guenther and Wolfgang Goebl, top professionals from their special areas. I suggest this course to people interested in designing better enterprises!”

Vincent Pickering
Vincent Pickering Design Lead
ACC New Zealand


“This course gave me a solid foundation in the principles of EDGY and Enterprise Design. I really enjoyed the format with the mix of written materials and videos to watch alongside the practical workshops online and the time allotted to talking about the concepts in a group forum. This mixture of approaches allowed me to learn from others as well as our teachers and form relationships outside of the learnings. At the end of the course I felt well versed in the basics, ready to try them out and it gave me the courage to dive in to the more complicated things and give them a go.”

Course Outline

Preparation week
Meet your instructors, your fellow students and discover the course materials.

Week 1: Getting started with EDGY
What is Enterprise Design? How to recognise a well-designed enterprise? Learn how to use EDGY, the Enterprise Design Facets and Enterprise Elements to co-create better futures, frame challenges and scope initiatives.

Week 2: Enterprise Identity
Learn how to work with purpose, and to engage your leadership and teams. Build a purpose portfolio to clarify your enterprise's strategy and intent and design for organisational performance, and make it actionable in your Organisation and Brand.

Week 3: Enterprise Architecture
Learn how to work with the operational reality of the enterprise and translate ambitious ideas into execution. Spot and map out capabilities to inform Organisation and Product design.

Week 4: Enterprise Experience
Learn how to apply a customer and human-centric approach to enterprise change. Identify the Top Tasks of customers and other important people, and shift the enterprise Product and Brand portfolio to be useful to them.

Graduation week
Conclude the course, validate and celebrate your achievements and obtain your certificate.

Course Structure

Introductory Session
5pm-6:30pm CET | Thursday, March 7
The first Thursday. Get started with the materials and meet your instructors and other students virtually!

4 Live course sessions
5pm-6:30pm CET | Tuesdays (once on a Wednesday)
Mandatory course sessions are scheduled on Tuesdays to allow for people from European and Asian-Pacific time zones to attend.

4 Practice workshops
5pm-6:30pm CET | Wednesdays (once on a Thursday)
Optional live work sessions to get a deep dive into important EDGY elements and practice working with Enterprise Design boards.

Pre-work / homework
3-4 hours per week
About 60-90 minutes of video content and quizzes per week. Refine your work with feedback from your instructor and fellow students in your own time.

Closing and outlook
5pm-6:30pm CET | Tuesday, April 16
Wrap up on the final Wednesday, collect feedback, prepare for validation and celebrate!


What will you learn?

Learning objectives of this course: work with Enterprise Design Facets, Enterprise Elements and Relationships to:
(1) Frame challenges and scope meaningful change.
(2) Co-design with a simple visual language for everyone.
(3) Inform strategy with identity, intent and agency.
(4) Use human insights to spot opportunities to make a difference.
(5) Implement capabilities needed to deliver at scale.

Who is this for?

This course is for you if you want to make enterprise change happen at scale. We are looking for motivated individuals that want to aim beyond their immediate brief, scope or job. Attending an Intersection Academy cohort requires curiosity to apply unfamiliar perspectives, respect for adjacent disciplines with divergent viewpoints, and openness to combine today's disjunct elements to develop a holistic approach. Ideally, you'll come with a challenge in your current setting and are willing to learn – and unlearn – in a hands-on group setting.

You might call yourself a Product or Service Designer, Product Owner or Agile Coach, Business or Enterprise Architect, Business Analyst or Solution Architect – the common challenge we all share is to positively impact our organisations by:

  • making sense of a complex environment with a range of various concerns
  • influencing decisions to improve enterprise identity, experience and architecture
  • enabling everyone in the enterprise to respond to challenges and co-design a better future state

Speakers

Wolfgang Goebl
Wolfgang Goebl President
Intersection Group

Wolfgang Goebl is the founder and President of the Intersection Group and an Enterprise Design Coach and IT Enterprise Architect at Austrian Power Grid. He is one of the authors of the book “Enterprise Design Patterns” and the EDGY language for collaborative Enterprise Design (www.enterprise.design).

Milan Guenther
Milan Guenther President
Intersection Group

Milan is president of Intersection Group and a co-founder of Enterprise Design Associates, working with enterprises like Google, SAP, Toyota, ThoughtWorks, OECD and the UN. 12 years back, Milan launched a social software startup and designed a patented innovation for Boeing's flight decks. Today, he works with enterprises of all shapes and sizes, to make them deliver and useful to people. His first book Intersection introduces this Enterprise Design approach, and he is co-organising the Intersection conference series since 2014. He is co-author of the book Enterprise Design Patterns and key contributor to EDGY, an Open Source tool for co-creating better enterprises, adopted by organisations around the globe.

Registration

Participation fee: € 950 per participant Intersection Group is a registered not for profit association under Austrian law and therefore exempt from Value Added Tax (VAT). This course requires committing 5-7 hours time per week. Participation in Tuesday live sessions is expected, Wednesday sessions are optional but recommended. Participation requires access to Zoom, Google Drive and Slack. Note that live sessions are scheduled according to Central European Time (CET) and corresponding Daylight Saving Times (CEST) if applicable.

Live sessions

Thursday, March 7, 2024

  • Welcome
    Meet your instructors and your fellow students virtually and get an overview of the course structure and content.

Tuesday, March 12, 2024

  • Course session
    What is Enterprise Design? How to recognise a well-designed enterprise? Learn how to use EDGY, the Enterprise Design Facets and Enterprise Elements to co-create better futures.

Wednesday, March 13, 2024

  • Practice workshop
    An interactive session on challenge framing and initiative scoping with the Enterprise Design Facets (optional).

Tuesday, March 19, 2024

  • Course session
    The Identity Facet:
    Working with enterprise purpose.

Wednesday, March 20, 2024

  • Practice workshop
    Build a purpose portfolio to clarify your enterprise's strategy and intent and design for organisational performance (optional).

Tuesday, April 2, 2024

  • Course session
    The Architecture Facet:
    Working with enterprise capabilities.

Wednesday, April 3, 2024

  • Practice workshop
    Learn identifying capabilities and make a capability map to inform organisation and product design in this interactive session (optional).

Wednesday, April 10, 2024

  • Course session
    The Experience Facet and the Brand Intersection.
    Working with tasks of customers and other important people.

Thursday, April 11, 2024

  • Practice workshop
    Identify customer tasks and use them to inform product and brand design decisions.

Tuesday, April 16, 2024

  • Course session
    Course recap, closing remarks, your feedback and an outlook on what's next in your learning journey to Enterprise Design practice with EDGY.

Videos

EDGY Launch
Event recording

The Customer-Driven Enterprise
Webinar Recording

Capability Maps: The Next Generation
Webinar recording

Design Driven Goal Portfolios
Webinar recording