Designers, architects and analysts habitually produce maps and visualizations. EDGY is designed to be a visual language to create mappings and visualisations as perspectives on an enterprise model. Instead of just producing more and more isolated artefacts, we create individual mappings as representations of an integrated semantic model.
Here are a few questions you should ask when designing better enterprises:
In the past, these questions have been treated separately by specialist functions and disciplines, leading to incoherent, siloed, underperforming enterprises. Elements like a sound strategy, a well performing operating model, or a winning product design are simply impossible to get right if there is no coherence in the way people working to create the enterprise (its cocreators) answer these questions.
These universal facets of identity, experience and architecture apply to all enterprises: large companies, start-ups, public institutions, ... . They provide useful lenses to understand why an enterprise exists, what it is supposed to deliver to whom, and how all of this is supposed to work.
EDGY, a graphical language for collaborative enterprise design, is complementary to more specific visual languages such as ArchiMate or UML but covers a broader range of view angles needed to create better enterprises.
Milan’s work is about design applied to the enterprise level. He is president of Intersection Group and a co-founder of Enterprise Design Associates, working with enterprises like Google, SAP, Toyota, ThoughtWorks, OECD and the UN, and scaling startups such as Back Market and Raisin. 12 years back, Milan launched a social software startup and designed a patented innovation for Boeing's flight decks. Today, he works with enterprises of all shapes and sizes to bring entrepreneurship to life: designing brands, products and organisations, operations and systems, to make enterprises deliver and useful to people. His first book Intersection introduces this Enterprise Design approach, and he is co-organising the Intersection conference series since 2014. He is co-author of the book Enterprise Design Patterns and key contributor to EDGY, an Open Source tool for co-creating better enterprises, adopted by organisations around the globe. Milan teaches design for innovation and transformation in master level and executive education programs at Télécom Paris and Sciences Po Paris. He is a frequent keynote speaker and workshop facilitator at international events on Enterprise Design and Architecture.
Wolfgang Goebl is the founder and President of the Intersection Group, and a lateral thinker and visionary with a passion for challenging state-of-the-practice concepts from new and exciting viewpoints. He’s been working in the field of Enterprise Architecture Management (EAM) in several large companies in Austria for fourteen years now. He is a recognized speaker at various EAM conferences and author of several publications in journals in Germany and Austria.
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