Marzia Aricò is a strategic design leader, organisational consultant, executive coach, keynote speaker, and author of the book Design Leadership Chronicles. She helps organisations reorient around their customers by shifting mindsets, evolving cultures, and embedding design-led practices at every level of leadership. Her work blends deep organisational insight with design as a catalyst for transformation. Marzia holds a PhD in Organisational Studies and has partnered with companies like adidas, JPMorgan Chase, Xero, and Gucci to embed design strategically and support change from within. Her approach is rooted in real-world complexity, bridging design and business to help teams thrive through uncertainty. She writes about design, leadership and organisational change on her Substack, Design Mavericks.