Marloes is the founder of AMICA Innovation and an innovation advisor with almost two decades of experience helping entrepreneurs and organizations realize ambitious innovations and adopt new knowledge and technology. Having worked with companies developing solutions ranging from sustainable technologies to digital products, she discovered that the strongest innovations are not driven by technology alone, but by a clear sense of purpose. Combining her background in innovation management, innovation financing and adoption of innovation, Marloes helps leaders uncover the “why” behind their ideas and translate it into meaningful innovation, stronger positioning, and sustainable growth. Her workshops challenge participants to connect innovation with purpose, enabling them to create products, services, and organizations that are both commercially successful and deeply authentic.