Lorena García Girón is the Founder of Sidéral, a Montreal based Consultancy that enables creativity and innovation within international organizations through impactful Design and Strategic Communication. Her 18+ year expertise spans visual communication, branding, and content strategy, ensuring the delivery of meaningful and effective solutions. With a background that defies a single well-defined box, Lorena thrives on translating missions into brands and services that promote diversity, inclusion, and sustainable development. Her interdisciplinary approach, combining Human-Centered Design with a multicultural vision and critical thinking, fosters positive organizational change. She regularly shares her insights at international conferences and within diverse creative communities, emphasizing the power of design-led processes to create sustainable and innovative solutions.