Guro's focus is on product innovation in her work as Nordic Innovation Director at EY Doberman and co-founder of their Oslo studio. As an economist from Copenhagen Business School she brings structure to chaos, and enjoys the messiness of innovation and effectiveness of design led processes. In her previous work with Designit and Netlife she has helped transform some of the biggest brands in Norway (and beyond) into customer oriented organisations by delivering high impact design projects within the digital space. Engaging in difficult conversations with curious people is her favourite thing, and she regularly contributes with thought leadership on podcasts, conferences, teaching and in client work internationally.